Understanding The SEO Process

There are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks. You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally.

So I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process.

How does someone so successful – and one who typically follows a process for the promise of more clients and cases – not understand and love and respect the SEO process? You can’t get to the promise without going through the process.

SEO (and most forms of digital marketing) is a process that, with patience and strategy, will bring you the promise of new traffic, leads, clients, revenue, and growth. To understand the process you have to create a plan, have a strategy, and know all the steps in the process.

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